13.11.2014 in Expolanka, Latest by admin 0

Expolanka Honoured at LACP Awards 2014

 “If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.” – Colin Powell.

Expolanka Holdings won three awards at the recently concluded Spotlight Awards Global Communications Competition conducted by the League of American Communications Professionals (LACP) for its ‘Look | See’ Annual Report 2013/14. The Spotlight Awards competition recognizes excellence in the practice of professional communications and has been an annual fixture of LACP’s awards calendar for over a decade.

Established in 2001, the League of American Communications Professionals aims to facilitate discussion of best-in-class practices within the public relations industry whilst also recognizing exemplary communications capabilities. The quarterly competitions held each year by LACP focus on corporate publishing, strategic communications, annual reports, and global communications.

Expolanka came 24th amongst the top world rankings, winning Gold for excellence within its competition class and silver for ‘Best Narrative’. Focusing on shareholders, their interests, and their need to understand company decisions were some of the factors taken into consideration when LACP chose the winners. With the ‘Look | See’ annual report, Expolanka encourages the reader to not only look at the achievements and numbers the company has reached during the year, but also see the passion of the team, and the pioneering spirit that unites each and every person at Expolanka.

Head of Marketing, Corporate Communications and CSR at Expolanka Holdings, Paddy Weerasekera, explained the objectives behind this year’s Annual Report.

“With each passing year we try to raise the bar of the communication materials to our stakeholders. This recognition is proof that we have succeeded in doing so. This year we used the Annual Report to let our stakeholders see beyond the surface into our authentic identity, business model and the future we envision.”

This was the second year in a row that Expolanka was recognized at the LACP awards. In 2013, the company’s annual report, ‘Tagged’, was also the recipient of the Gold award in the Spotlight Awards Global Communications Competition. The same report also won the Gold award in the non-traditional annual report category for conglomerates and another Gold in the printing and production category at the ARC Awards held in August 2013. All these accolades further emphasize the hard work and sustained commitment levels of the marketing, communications and brand building team at Expolanka Holdings.

Christine Kennedy, the Managing Director of LACP, commended the work of Expolanka in light of strong competition from many entrants from around the world.

“This year’s entry for Expolanka Holdings PLC, “Look | See” proves to be remarkable in light of tremendous competition. Approximately 1,500 entries were submitted, exemplifying a dozen of countries and 300 entities, making the competition exceptionally tough. Overall, we find this work to be outstanding, earning a total score of 98 out of a maximum 100 points. With this strong performance “Look | See” has been recognized with a Gold Award within its competition class.”

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