28.08.2013 in Group Companies, Latest by admin 0

Baraka Relaunched – Modernizing Traditional Medicine

Foolish the doctor who despises the knowledge acquired by the ancients  ~Hippocrates

launch-5120 years ago, Bio Extracts (Pvt) Ltd., a subsidiary of Expolanka Holdings PLC, launched the Baraka range of black seed products, with the intention of achieving excellence by providing herbal remedies to the international market. After two decades in existence, Bio Extracts and Baraka have continuously been the trendsetters in the Sri Lankan Ayurvedic market.

On the 22nd of August 2013, Bio Extracts unveiled its new brand logo, total packaging and a renewed brand strategy for Baraka. Aptly, the new logo depicts a graphic of the flower that bears the black seed, which has been known for its medicinal value from ancient times.

launch-27

The black seed, also referred to as Kalonji in some parts of the  world, is used by various cultures around the world as a natural healing aid and a supplement to maintain good health. This seed is a complex sustenance of more than 100 compounds, a combination of fatty acids, volatile oils and trace elements that is believed to contribute to its effectiveness as a healing agent.

The extraordinary healing powers of the black seed have been known for centuries in the Middle East and Africa. The ancient civilizations recognized the importance of the black seed as a medicine. They included the Roman Empire, in which the black seed was named with the Latin word “Panacea” meaning cure all. Furthermore, the Greek, physician Dioskorides used black seed to treat headaches, nasal congestion, toothache and intestinal parasites.

The black seed oil is beneficial due to its content of over a hundred components such as aromatic oils, trace elements, vitamins and enzymes. It contains 58% of essential fatty acids including omega 6 and omega 3. These are necessary for the forming of the Prostaglandlin E1 which balances and strengthens the immune system giving it the power to prevent infection and allergies and control chronic illnesses. In the recent past, the seed has been subjected to intensive research, which has revealed its healing values to the scientific community.

launch-93

The Chief Executive Officer of Bio Extracts, Mr. Riza Bahardeen on the re-launch of Baraka says,

“We took measures to re-launch Baraka, by revitalising the brand with new packaging and supporting it with an integrated communications strategy; this will enable us to take our products to more consumers. We, as a brand, will continue to spread our footprint to more markets worldwide and eventually, we hope to provide every single human being with a Baraka product”.

Expolanka Holdings was a global pioneer in infusing Ayurvedic medicine with state of the art technology to produce herbal products. Using the black seed as its primary ingredient, the company formulated a variety of products that have gained the trust of millions of users in 30 countries. The status of Bio Extracts as the world’s leading manufacturer of black seed oil is a testament to the investment and trust bestowed upon it by Expolanka.

We spoke to Paddy Weerasekera, the head of marketing, communications & CSR of Expolanka Holdings regarding the latest venture of Bio Extracts and the re-launch of its flagship product, Baraka.

“Baraka is positioned as a herbal supplement that can be taken on a daily basis to encourage people to live healthier lives. The new logo is simple but speaks volumes; the flower embedded on the corner represents the black seed that has brought relief to millions of people across the world”, he said.

“The green colour used on the brand name connotes the 100% natural quality of the product and the new packaging was redone to offer modernity and richness. We have looked at an integrated communications campaign to further establish our re-launch of the brand. We are confident that Baraka will take people a step closer to a healthier lifestyle”, Mr. Weerasekara concluded.

baraka

The Baraka product range includes:

  • Black seed oil – A multipurpose oil that is used for aches and pains, headaches, inflammatory conditions, toothache etc.
  • Diabsol – A black seed oil capsule that helps maintain a healthy blood sugar level and provides the body with vitamins, minerals and proteins.
  • Slimexol – Virgin coconut oil with black seed oil capsules that helps reduce body weight and improves digestion.
  • Garlichol – Baraka Garlichol contains Garlic oil and Black seed oil, two of the most highly recommended natural herbs for healthy blood choleserol.
  • Baraka Balm –  Baraka herbal balm is an external application enhanced by Black seeds prepared using a range of herbs and spices
  • Gotukola – Baraka Gotukola Plus capsule is recommended for daily use for both young and adults and helps improve memory and skin complexion.
  • Ashwa – Baraka Ashwa inhaler capsules are specially formulated using a combination of herb extracts and relieves discomfort due to inflammation of tonsils, colds, sinusitis, and headaches.
  • Memory plus- Lunuwila with black seed capsules maintains mental sharpness and emotional well-being.

Baraka products are available at all leading supermarkets and pharmacies in the island; more information on products can be gleaned by visiting http://www.baraka.lk/product-catalogue/.

You might also like (related articles):

  • Why is timing important for Entrepreneurs?

    “Life is all about timing… the unreachable becomes reachable, the unavailable become available, the unattainable… attainable. Have the ...

  • Creativity for Entrepreneurial Success

    If you are an aspiring entrepreneur, you may have come across many sources that have highlighted innovation as the most important factor that influenc ...

  • Travel Made Simple

    “We travel not to escape life, but for life not to escape us.” – Anonymous Many of us dream of travelling the world, to see world wonders and to ...