30.11.2015 in Group Companies, Latest by copaceticweb 0

The pivotal role of Fashion Logistics in the glamourous world of fashion

The world of Fashion is inherently dynamic. The high velocity of change in the industry from new collections for each season to the introduction of new material for designs proves that the world of Fashion rarely gets a break from its insatiable stakeholders. This was perfectly described by Raf Simons, former Creative Director at Dior:

“The fashion world doesn’t know the word ‘stop,’ so you have to make sure there are sublime moments every day.”

Remember that time you went to a store thinking of buying those pants that you’ve seen on display, and when you ask the retail assistant they come up short by saying that it’s ‘out of stock’? And they assure you that you’ll be able to purchase it if you come back next week or within a number of days, but the chances are you either bought another pair of pants from another store or you simply lost interest in the item all together. And this simple scenario, highlights the importance of having a proper inventory control system with an efficient transportation service. For in the world of Fashion, failing to cater to the unquenchable thirst of wholesalers, retailers and customers for new trends, will literally lead you to flip over the ‘Open’ sign to ‘Closed’.

 “It’s all about timing. If it’s too soon, no one understands. If it’s too late everyone’s forgotten.” – Anna Wintour

Timing as Anna Wintou, Editor-in-Chief at Vogue (America), points out is a vital element in this industry. You can have the sketch for the best design to ever grace the ramp at your hold, but if you don’t get the right material to complete it, then your design will not be more than just a doodle on a sketchbook. What can a brand or designer do to avoid this from happening? The answer to it is simple, ‘plan your logistics’ or more specifically Fashion Logistics, pay attention to both aspects in it being, Inbound and Outbound logistics.

Fashion Logistics involves all the elements that goes into the process of making, transporting, and marketing a product, be it for boutique shop or to a worldwide retail brand. Here this function can be further broken down into two areas, namely; Inbound and Outbound logisitics. Inbound logistics is mainly concerned with enabling the production process, by providing raw materials to the production floor on time, whereas Outbbound logistics is the area of Fashion Logistics which is responsible for delivering the finished product to the wholesaler, retailer or customer, or simply making the product accessible to the customer (http://goo.gl/dK9rJe).

Zara, deemed to be the world’s most efficient fast fashion brand, has been able to attribute their success to inbound and outbound logistics. They have developed a procedure where Zara’s inbound logistics provider transports the material from their suppliers to their operations floor through their meticulously organized logistics route which provides efficiency in the production process. Thereafter, the outbound logistics of Zara, acts as the true value-creator in the process of logistics as it has contributed for their claim to be one of the best brands to react to trends, for they deliver goods fortnightly to each store, where they take back the low selling items and replace them with ones which have a better response in terms of sales. This strategic and flexible logistic system has contributed in Zara maintaining its success with 85 percent of its goods being sold at retail price, while the industry average only amounts to 60 – 70 percent.

Understanding this, Expo Freight Limited (EFL) focuses its Fashion Logistics efforts around three key areas of ‘Speed to Market’, ‘Flexibility’, and ‘Pre Retail Activities’. EFL has been in the freight industry for over 30 years and with this experience, they have been able to position themselves among global brands as their Most Desired Forwarder in Asia.

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