06.05.2015 in Expolanka, Latest by admin 0

Commemoration of Earth Hour 2015

“Sooner or later, we will have to recognise that the Earth has rights, too, to live without pollution. What mankind must know is that human beings cannot live without Mother Earth, but the planet can live without humans.” – Evo Morales

Expolanka Holdings and Expo Freight Limited recently commemorated Earth Hour 2015 with a series of campaigns aimed at improving environmentally friendly practices and raising awareness among citizens. Expolanka and Expo Freight showcased their commitment towards the environment by organizing a series of events that enabled the general public to engage in environment-oriented activities. The events were planned in line with the Earth Hour celebrations, which was held on March 28th.
Paddy Weerasekera, Head of Marketing, Corporate Communications, and CSR at Expolanka Holdings, gave an overview of the company’s Earth Hour project for 2015.

“We are proud to be a part of the Earth Hour global movement and show our support in protecting the environment. Expolanka was one of the first corporate supporters of the Earth Hour programme 5 years ago. This year we not only carried out a campaign to build awareness among the general public but also engaged them in actually doing something to show support using social media which is now a powerful platform.”

An ‘Earth Hour Competition’ was organized for the Facebook fans of Expolanka, inviting the followers to submit photographs of them engaging in environmentally friendly activities. Over 100 participants took up the challenge, and the 3 best entrants walked away with cash prizes of LKR 10,000 each, while other entrants won Earth Hour ‘Change the World’ t-shirts. This competition, organized for the second consecutive year, saw entries focused on themes of waste reduction, energy saving, recycling and reusing.

In addition to the Earth Hour competition, Expolanka Holdings launched the Planet Watch campaign partnering with Yes FM and Dialog TV. This campaign focused on a number of topics, including sustainable development, green energy, transportation, conservation and waste management. The company hoped to raise awareness on sustainable practices, whilst also inviting the public to join the Earth Hour celebrations.

The Earth Hour is a worldwide movement that is organized annually under the guidance of the World Wide Fund for Nature (WWF). Starting off as a lights-off event in Sydney in 2007, the event has made its way to become one of the most important voluntary events in the world at present. The main practice sees households around the globe switching off all non-essential lights from 8.30pm to 9.30pm in their respective time zones. Expolanka serves as the national partner for the Earth Hour to take place in Sri Lanka.

Within Expolanka, the employees were encouraged to take part in the Earth Hour programme, and contribute to the environment. Other measures included conducting an energy audit to determine ways to reduce company energy consumption, awareness programmes for the youth, and mass media campaigns educating people about global warming and how they could contribute to prevent it.

The overall project was received with an overwhelming response, and Paddy Weerasekera is confident about its impact towards society.

“We were pleased with the overwhelming response we received. And I believe that we achieved our dual purpose of using this tool to spread awareness about the importance of green practices and initiate a discussion about possible activities each and every one of us can adopt to save mother earth.”

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